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/Filter Clients in the News

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/What Others Say About Us

We have passion for what we do, we have fun doing it and we love the clients we work with. It is our pleasure to interact with such a stellar group of companies, clients, media, analysts and investors every day. See what some of the colleagues we work with have to say about their experience with ZAG.

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/Ben Horowitz

Co-founder and General Partner Andreessen Horowitz

Zenobia is smart, aggressive, and diligent. She knows PR well and is highly effective. If you are looking for a high-quality hi-tech PR person, you’d be stupid not to hire her.

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/Caleb Sima

CEO
Bluebox

ZAG did a tremendous job on our launch. They were able to take a very difficult task of getting us press with our requirement of being in stealth and did an amazing job. They put us in front of all the right people, to get the coverage we wanted and needed to take our business to the next level. The amount of press they were able to drum up exceeded our expectations by a mile. I fully endorse ZAG as a fantastic team to work with.

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/Jason E. Smith

VP of Marketing
Liquidware Labs

I heartily endorse hiring Zenobia for professional PR support.

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/Marlena Berkowitz

Sr. Director, Corporate Communications Loudcloud

Zenobia is smart and strategic and she always managed to get the job done no matter what the obstacles were. I would hire her again in a minute.

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/Glenn O’Donnell

Analyst
Formerly the Meta Group

Zenobia is a delightful, articulate, and resourceful PR professional who has been extremely helpful to me. In my role as an analyst, I depend heavily upon timely and accurate information and access to executives. Zenobia has always delivered.

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/Chris Hovis

VP and Senior Analyst
Morgan Keegan

Based my years of interacting with Investor Relations as a sell-side analyst and experience working with Zenobia, I believe she would be a great hire for your IR/PR needs. She uniquely combines an understanding of marketing, finance, Wall Street and the tech industry with excellent communication skills, diligence, and an extensive contact network.

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/Lisa Baertlein

Correspondent
Reuters

Zenobia is extremely smart and reliable. She’s a real straight shooter, who is a pleasure to work with.

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/Tracy Simmons

VP of Marketing
SPI Dynamics

Zenobia is one of those rare people that you only come across a handful of times in your career. She has a gift for seeing goals that need to be accomplished clearly and communicating those goals articulately while staying focused and effective in her ap- proach to helping address problems or just getting the job done. She is truly brilliant in her work. I am looking forward to a continued working relationship with her and her company for many years to come.

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/Matt Morgan

CMO
Blueprint

Blueprint found the perfect partner in ZAG Communications. They understood our business, provided invaluable strategic counsel, and put us in front of the right people. They went above and beyond to make our launch broader and more successful than we could imagine. My advice to any company looking for great PR – call ZAG Communications.

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/Ann Conrad

Director, Corporate Marketing Communications
Outsystems

I have hired ZAG twice, at two different companies, and would not hesitate to do so again. Their ability to find the unique stories existing within our company, proactively drive news ideas, and connect us with the right people who care to write about that news makes them stand out from any other agency I’ve worked with. In addition, their bench of writing talent quickly grasps difficult concepts and translates them beautifully into the many forms of content we need to successfully communicate across multiple audiences.

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/Dave Scholtz

CEO Damballa

Thank you for everything that you do and have done for Damballa. Your contributions are too many to list here, but we sincerely appreciate ZAG’s continued hard work to go above and beyond what is asked, to deliver remarkable results time and time again for our company. You all are truly an integral part of our team, and I would highly recommend ZAG to anyone who asks.

 

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/Darrel Thomas

Chief Technologist EDS Hosting Service

Zenobia provided excellent PR work for the rollout of DCML in 2003, and subsequent communications to support media relations with press, as well as worked diligently on the internal communications for the DCML organization. In addition, within the EDS-Opsware relationship, she worked hard to provide opportunities to expose the value of automation and the collaborative relationship between the 2 companies.

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/Current Clients

ZAG currently works with some of the most exciting and innovative companies in the industry.  Whether through public relations, creative work or integrated marketing programs, we continue to see our clients’ brand awareness shine and we are proud to be a part of positioning them for growth and taking them to the next level.  Click here for ZAG’s past clients.

Catbird
PhantomCyber
cloud security alliance
Dedrone
Damballa
Easy Solutions
Isotrak
MPS
OCI
KMS Technology
QA Symphony
Cryptzone
Lancope
Expert Systems
Lemonfish
Voke
Achieve IT
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/Past Clients

Once a ZAG client you are always part of the ZAG family.  We have helped these companies gain the awareness needed to grow their business.  ZAG has joined several companies on the journey through mergers, acquisitions and IPOs.  Our goal is your success as a business and we are proud of all clients that we work with today and our clients from the past.   Click here for ZAG’s current clients.

Aster Data

Acquired by Teradata
Blue Box
Blue Print
iptrust
KSR

Acquired by Neohapsis
Liquidware Labs
Market Bright

Acquired by Act On Software
Morgan Keegan
Reflex

Acquired by Stratacloud
SPI Dynamics

Acquired by HP
Varonis
Vigilar

Acquired by Global Tek
DataStax
ExtremeNetworks
Tufin
Out Systems
Izenda
Flash Point

ZAG Communications

We’re
PRBrandingMarketingIntegratedDigitalSocialCreative

What We Do
Get Results

ZAG is a full-service marketing and public relations firm. We understand that one size does not fit all, so we offer an integrated, full-stack marketing approach. Our team has the seniority and ability to be strategic but we also have a “roll up your sleeves and execute” attitude. We aim to take your business to the next level. From securing national media coverage and developing strong analyst recognition, to developing brands and executing integrated marketing programs, we get results.

  • what-we-do_strategy-and-planning
    Strategy & Planning
  • what-we-do_public-relations
    Public Relations
  • what-we-do_integrated-marketing-programs
    Integrated Marketing Programs
  • what-we-do_communications-strategy
    Communications Strategy
  • what-we-do_branding-and-identity-development
    Branding & Identity Development
  • what-we-do_positioning-and-messagingPositioning & Messaging
  • what-we-do_media-and-analyst-relations
    Media & Analyst Relations
  • what-we-do_investor-relations
    Investor Relations
  • what-we-do_content-development-and-writing-services
    Content Development & Writing Services
  • what-we-do_web-development
    Web Design & Development
  • what-we-do_demand-generation
    Demand Generation
  • what-we-do_social-media-strategy
    Social Media Strategy
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/Strategy & Planning

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/Public Relations

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/Integrated Marketing Programs

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/Communications Strategy

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/Branding & Identity Development

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/Positioning & Messaging

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/Investor Relations

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/Content Development & Writing Services

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/Web Development

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/Demand Generation

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/Social Media Strategy

Voted a Top 10 Agency
that ‘Gets’ Social Media
by ZDNet readers

How We Do It
Execute

As an extension of your team, we want results that meet corporate objectives to drive revenue and grow your business. Together, we take a holistic view of where you are and where you want to go and develop an integrated plan to get you there. With the right stepping stones in place, it’s all about execution.

 
SEE FOR YOURSELF

See for yourself — click below.

 

Zenobia is smart, aggressive, and diligent.
She knows PR well and is highly effective.
If you are looking for a high-quality hi-tech PR person, you’d be stupid not to hire her.

Ben Horowitz
Co-founder and General Partner, Andreessen Horowitz

Who We Are
Your Team

We are a team of senior level consultants that have run marketing, public relations and investor relations for startups and large software companies. This experience makes us efficient and effective in strategizing and executing tangible, full-stack marketing and PR programs for companies like you, at any stage of growth.

    • Zenobia
      ZENOBIA
      Master of Puppets

      Leading the Charge
    • Laura
      LAURA
      Marketing Maven

      Making a Plan
    • Kari
      KARI
      Wave Maker

      The Ripple Effect
    • Cory
      CORY
      Design Fairy

      Keepting it Creative
    • Kristina
      KRISTINA
      Social Siren

      Getting the Word Out
    • Katherine
      KATHERINE
      PR Prowess

      Setting the Stage
    • Jessica
      JESSICA
      Story Teller

      Versatile Brand Champion
    • Blair
      BLAIR
      Jack of All Trades

      Bringing Things Together
    • Michelle
      MICHELLE
      Commanding Communicator

      Reaching the Masses
    • Crystal
      CRYSTAL
      Wizard of Words

      Translating Technology
    • Rob
      ROB
      One Lucky Guy

      Perfecting the Pitch

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/Zenobia

Zenobia Godschalk / Master of Puppets

Leading the Charge. ZAG’s founder and CEO, Zenobia is an entrepreneur from the word go. Mix that with business savvy and vision and you have the best and the brightest to help emerging and high-growth companies find their path to success. She’s a Stanford girl at heart with a keen understanding of IR, PR & marketing. Previously, a sell-side analyst with Morgan Keegan, she was a member of The Wall Street Journal’s Top Ranked Software Analyst team where she covered the security sector, including 12 publicly-held security companies. She also served as head of corporate communications for Opsware Inc (NASDAQ: OPSW), which was acquired by HP for $1.6B. This unique combination of experience allows her to advise CEOs, CFOs, marketing and IR departments on the latest industry trends, and execute successful, tangible PR and IR programs. She lives in Atlanta with her husband and two little boys.

One Word that Describes Zenobia:  Dreamer

Best thing about working at ZAG: Working with colleagues and clients that inspire me every day

Guilty Pleasure: Watching Scandal, while drinking wine and eating popcorn

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/Laura

Laura Armistead / Marketing Maven

Making a plan. Laura is ZAG’s Marketing Maven. She is passionate about developing and executing programs for early-stage, emerging and high-growth technology companies. Laura “gets” start-ups and the challenges they face and understands how to deliver results and drive revenue. Previously she has led marketing efforts for various emerging enterprise software and security companies. With a background in b-to-b technology on both the agency and corporate side, she brings leadership and marketing expertise to clients of all shapes and sizes. Laura is a graduate of University of North Carolina at Chapel Hill and currently resides in Atlanta with her husband and 3 boys.

One Word that Describes Laura:  Determined

Best thing about working at ZAG: Working with fun, brilliant people every day

Guilty Pleasure: Krispy Kream Doughnuts

 

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/Kari Walker

Kari Walker / Wave Maker

The Ripple Effect. Kari is the ZAG wave maker leading public relations efforts and media strategy for ZAG clients. With over 20 years in PR, she marries leadership and best practices with creativity and execution for B2B technology and vertical industry clients. Kari has headed communications efforts for more than 60 companies and holds significant experience in leading strategic and tactical programs. Kari graduated from West Virginia University and lives in the D.C. area with her family.

One Word that Describes Kari: Go-getter

Favorite Thing about working at ZAG: Zenobia’s brilliance

Guilty Pleasure: Cheese & Wine

 

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/Cory

Cory Holz / Design Fairy

Keeping it Creative. Cory brings creativity and an eye for detail to every project, no matter how big or small. She is passionate about finding the right look and manages all aspects of ZAG’s design and brand identity. With over 20 years experience, Cory brings in-house and agency expertise supporting companies ranging from startups to Fortune 500 companies. She loves photography and typography and holds bachelor degrees in both communication design and photography.

One Word that Describes Cory: Detail-oriented

Favorite Thing about Working at ZAG:  Great people to work with

Guilty Pleasure: Tiramisu

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/Kristina

Kristina Rundquist / Social Siren

Getting the Word Out. Kristina keeps ZAG clients in the spotlight, promoting them through various social media outlets, drafting press releases and award submissions. In a previous life, Kristina was a Legislative Aide on Capitol Hill, worked with endangered lemurs, and as a tour and cruise editor for a travel trade publication. Most recently, Kristina criss-crossed the globe as part of her role as Vice President of Communications for an international travel trade organization. Today, she splits her time between New Hampshire and Atlanta, where she lives with her family.

One Word that Describes Kristina: Resourceful

Best Thing about Working at ZAG: Working with brilliant, passionate and caring people.

Guilty Pleasure: British mysteries (books, BBC, Netflix, she’ll take ‘em all!)

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/Katherine

Katherine/ PR Prowess

Setting the Stage.  Katherine is a passionate PR pro who brings 10+ years of experience to ZAG and an in-depth understanding to the ever-evolving new media landscape. In her past life as Vice President of Public Relations at Premier Exhibitions, Katherine was famous for her PR and branding for the company’s award-winning properties including Titanic: The Artifact Exhibition and BODIES…The Exhibition. Her background also includes several years of Agency experience overseeing notable entertainment, hospitality and sports accounts.  Katherine currently lives in Atlanta with her husband and two rambunctious toddlers.

One Word that Describes Katherine: Thoughtful

Best Thing about working at ZAG: The teamwork

Guilty Pleasure: Painting random pieces of furniture (whether they need it or not!)

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/Jessica

Jessica Ann Morris / Story Teller

Versatile Brand Champion. Jessica is a wordsmith and master story teller, bringing over 20 years of PR, marketing and communications to ZAG. Trusted by the C-suite and front line for strategic counsel and results-oriented execution, she makes creativity a key component of her proactive service philosophy. An active Boston College alum, Jessica is also a freelance print/online journalist and published children’s eBook author. An eternal Star Wars fan, Jessica is happily married to a Han Solo look-alike, and lives in NH with their four Padawans and a Wookie.

One Word that Describes Jessica: Engaging

Best Thing about working at ZAG: Seasoned PR Pros, Innovative Clients

Guilty Pleasure: Frozen Snickers Minis

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/Blair

Blair Rodriguez / Jack of All Trades

Bringing Things Together. Blair wears many hats at ZAG from writing blog posts, press releases, media pitches to maintaining media lists and backgrounders to tracking client media coverage. Blair moved to NYC the day after she graduated from the George Washington University and started her career. Before taking time off for her toughest role as “Mom”, Blair was part of the Global PR team at Bain & Company. Blair currently lives in the Detroit area with her husband and two children.

One Word that Describes Blair: Passionate

Favorite Thing about Working at ZAG: Dynamic and talented coworkers

Guilty Pleasure: Reruns of Beverly Hills, 90210

 

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/Michelle

Michelle Van Jura / Commanding Communicator

Reaching the Masses.  Michelle is a seasoned marketing and public relations professional, with vast experience ranging from business-to-business hardware, software and Internet clients to consumer-focused products. She has handled a full-range of corporate communications efforts, crisis management, media relations and analyst relations. She navigates the ever-changing landscape of media while upholding the core skills that are the foundation of PR/marketing communications. Previously, Michelle was a vice president within Ketchum’s prestigious brand practice team and worked as a consultant for the company’s growing technology practice. Michelle is an award-winning PR practitioner and can be seen as a featured orator on a public speaking CD-ROM that is used at more than 10,000 universities across the U.S., to improve students’ public speaking abilities.

One Word that Describes Michelle: Exuberant

Best Thing about Working at ZAG:  Work hard with smart people and get to not take ourselves too seriously!  Always time for some laughs.

Guilty Pleasure: Reading US Weekly on flights, which is the only time I allow myself to read the Hollywood gossip.

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/Crystal

Crystal Bedell / Wizard of Words

Translating Technology. Crystal is a master of creating compelling client content and specializes in b2b technology. She applies her keen ‘nose for news’ to developing white papers, case studies, features, web copy, brochures, data sheets, positioning statements, etc. In her previous life, Crystal spent eight years at TechTarget, where she was the editor of SearchSecurity.com. She is based in Spokane, Wash., where she enjoys spending time outdoors with her family.

One Word that Describes Crystal: Enterprising  

Best Thing about Working at ZAG: Working with a team of smart, creative, hard working women who value those qualities in each other, and know how to get a job done.

Guilty Pleasure: Making lists

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/Robert

Robert Nachbar / One Lucky Guy

Perfecting the Pitch. With over 20 years as a PR and communications veteran, Robert has successfully led marketing and communication campaigns for companies of all stripes and sizes. He’s particularly passionate about working with promising technology start-ups and has conceived and led the PR efforts for numerous Seattle area start-ups. Robert received his Bachelor’s of Arts in Creative Writing and Comparative Literature from the University of Colorado at Boulder.

One Word that Describes Robert: Fiesty!

Best Thing about working at ZAG: Autonomy

Guilty Pleasure: Pringles

What We’ve Done
Accelerate Business

ZAG has a strong track record for raising brand awareness and helping companies accelerate revenue.

 
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/Branding

We aim to fully understand who you are and what you do to strike the perfect balance of personality and tone for your business. We create all of the branding and identity elements needed to develop the right brand to reflect your company and resonate with your customers. Our process encompasses positioning, messaging, identity development including creation of logo, tagline, business cards, stationary, collateral templates, and more.

Branding      Public Relations       Website       Content       Creative

Damballa

See More Samples

DamballaOpsDataStoreZAG

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/Damballa

We aim to fully understand who you are and what you do to strike the perfect balance of personality and tone for your business. We develop all of the branding and identity elements needed to develop the right brand that reflects your company and resonates with your customers. Our process to includes positioning, messaging, identity development including creation of logo, tagline, business cards, stationary, collateral templates, and more.

Branding       Public Relations       Website       Content       Creative

Damballa

See More Samples

DamballaOpsDataStoreZAG

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/OpsDataStore

We aim to fully understand who you are and what you do to strike the perfect balance of personality and tone for your business. We develop all of the branding and identity elements needed to develop the right brand that reflects your company and resonates with your customers. Our process to includes positioning, messaging, identity development including creation of logo, tagline, business cards, stationary, collateral templates, and more.

Branding       Public Relations       Website       Content       Creative

OpsDataStore

See More Samples

DamballaOpsDataStoreZAG

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/ZAG

We aim to fully understand who you are and what you do to strike the perfect balance of personality and tone for your business. We develop all of the branding and identity elements needed to develop the right brand that reflects your company and resonates with your customers. Our process to includes positioning, messaging, identity development including creation of logo, tagline, business cards, stationary, collateral templates, and more.

Branding       Public Relations       Website       Content       Creative

ZAG

See More Samples

DamballaOpsDataStoreZAG

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/Public Relations

You have a good business and we want people to know it. Our holistic approach to PR and strong relationships with key media and analysts provide the right combination to build the awareness and validation your business needs to succeed. We understand your goals and put programs in place that make sense for your business. We run full, integrated campaigns (blog posts/byline articles/reports) with rapid response – we know our stuff and can help get you noticed.

Branding       Public Relations       Website       Content       Creative

Public Relations

See All Client News

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/Website

First impressions are the only impression. So it’s imperative to make a good one. We know that your website is often the first connection you make with your customers. Your website needs to be a true reflection of your business and brand – engaging, interactive and actually meeting the goals you set out for your business. Tech trends and savvy, dynamic designs coupled with thoughtful content flow and development can make the all difference.

Branding       Public Relations       Website       Content       Creative

Izenda

See More Samples

IzendaISOTrakDamballa

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/Izenda

First impressions are the only impression. So it’s imperative to make a good one. We know that your website is often the first connection you make with your customers. Your website needs to be a true reflection of your business and brand – engaging, interactive and actually meeting the goals you set out for your business. Tech trends and savvy, dynamic designs coupled with thoughtful content flow and development can make the all difference.

Branding       Public Relations       Website       Content       Creative

Izenda

See More Samples

IzendaISOTrakDamballa

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/Isotrak

First impressions are the only impression. So it’s imperative to make a good one. We know that your website is often the first connection you make with your customers. Your website needs to be a true reflection of your business and brand – engaging, interactive and actually meeting the goals you set out for your business. Tech trends and savvy, dynamic designs coupled with thoughtful content flow and development can make the all difference.

Branding       Public Relations       Website       Content       Creative

ISOTrak

See More Samples

IzendaISOTrakDamballa

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/Damballa

First impressions are the only impression. So it’s imperative to make a good one. We know that your website is often the first connection you make with your customers. Your website needs to be a true reflection of your business and brand – engaging, interactive and actually meeting the goals you set out for your business. Tech trends and savvy, dynamic designs coupled with thoughtful content flow and development can make the all difference.

Branding       Public Relations       Website       Content       Creative

Damballa

See More Samples

IzendaISOTrakDamballa

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/Content

Content is King. You need relevant and engaging content in a variety of forms – print collateral, whitepapers, web copy, sales and marketing materials, speaking/customer/investor presentations, annual reports, etc. We do it all. Our team develops content and integrates it into meaningful campaigns and marketing programs that speak to your customers. You need the right message and the right content to push out to your customers and meet them in the market so you are speaking their language.

Branding       Public Relations       Website       Content       Creative

OCI

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OCIQASymphonyISOTrak

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/OCI

Content is King. You need relevant and engaging content in a variety of forms – print collateral, whitepapers, web copy, sales and marketing materials, speaking/customer/investor presentations, annual reports, etc. We do it all. Our team develops content and integrates it into meaningful campaigns and marketing programs that speak to your customers. You need the right message and the right content to push out to your customers and meet them in the market so you are speaking their language.

Branding       Public Relations       Website       Content       Creative

OCI

See More Samples

OCIQASymphonyISOTrak

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/QASymphony

Content is King. You need relevant and engaging content in a variety of forms – print collateral, whitepapers, web copy, sales and marketing materials, speaking/customer/investor presentations, annual reports, etc. We do it all. Our team develops content and integrates it into meaningful campaigns and marketing programs that speak to your customers. You need the right message and the right content to push out to your customers and meet them in the market so you are speaking their language.

Branding       Public Relations       Website       Content       Creative

QASymphony

See More Samples

OCIQASymphonyISOTrak

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/ISOTrak

Content is King. You need relevant and engaging content in a variety of forms – print collateral, whitepapers, web copy, sales and marketing materials, speaking/customer/investor presentations, annual reports, etc. We do it all. Our team develops content and integrates it into meaningful campaigns and marketing programs that speak to your customers. You need the right message and the right content to push out to your customers and meet them in the market so you are speaking their language.

Branding       Public Relations       Website       Content       Creative

ISOTrak

See More Samples

OCIQASymphonyISOTrak

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/Creative

A picture is worth a thousand words. Our team provides creative direction and extensive design services to meet your business needs. We bring creativity and a keen eye for detail to every design projects, no matter what its size. We offer all types of design work: web design, advertisements, infographics, architecture diagrams, collateral, banner ads, corporate and annual reports, branding elements, event/trade show booth and banners to name a few.

Branding       Public Relations       Website       Content       Creative

Tradeshow Booths

See More Samples

Tradeshow BoothsInfographics

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/Infographics

A picture is worth a thousand words. Our team provides creative direction and extensive design services to meet your business needs. We bring creativity and a keen eye for detail to every design projects, no matter what its size. We offer all types of design work: web design, advertisements, infographics, architecture diagrams, collateral, banner ads, corporate and annual reports, branding elements, event/trade show booth and banners to name a few.

Branding       Public Relations       Website       Content       Creative

Infographics


Tradeshow BoothsInfographics

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/Tradeshow Booths

Tradeshow Booths

See More Samples

Tradeshow BoothsInfographics

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/Design

A picture is worth a thousand words. Our team provides creative direction and extensive design services to meet your business needs. We bring creativity and a keen eye for detail to every design projects, no matter what its size. We offer all types of design work: web design, advertisements, infographics, architecture diagrams, collateral, banner ads, corporate and annual reports, branding elements, event/trade show booth and banners to name a few.

See More Samples

I have hired ZAG twice, at two different companies, and would not hesitate to do so again. Their ability to find the unique stories existing within our company, proactively drive news ideas, and connect us with the right people who care to write about that news makes them stand out from any other agency I’ve worked with.

Ann Conrad
Director, Corporate Marketing Communications , Outsystems

News

See what all the BUZZ is about.
Check out ZAG clients in the news.

NEWS
CNETFeds say 'Oops!' in anti-hacking deal Damballa – January 27, 2016
NEWS
FlarrioDrone Detection Systems: Intrusion Detection for the Sky Dedrone – January 29, 2016
NEWS
TechTargetCloud security culture a building block for today's businesses Cloud Security Alliance – January 28, 2016
NEWS
IBTimesLouisiana, ‘Prison Capital’ Of The World, Hosts Biggest US Prison Convention Dedrone – January 25, 2016
 
Clients in the News

Blueprint found the perfect partner in ZAG Communications.
They understood our business, provided invaluable strategic counsel, and put us in front of the right people. They went above and beyond to make our launch broader and more successful than we could imagine. My advice to any company looking for great PR – call ZAG Communications.

Matt Morgan
CMO, Blueprint

Contact Us

If you are interested in working with us or just want to get to know us, we want to hear from you.
Shoot us an email and we will get right back to you!

 

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